Connecting With Your Audience - Vancouver's Aqua Blue Dental Case Study

Your brand can leverage the power of visual storytelling to connect with your audience like never before. In this case study, we delve into our collaboration with Aqua Blue Dental, a general & cosmetic dentistry practice located in Mount Pleasant, Vancouver. Their client base consists of mostly young professionals, a demographic that our marketing efforts had to resonate with. Through a blend of brand videos, lifestyle content, and a focus on the client experience, we aimed to capture the essence of their brand while addressing common patient concerns.

Mockup of our video, photo, and design work for Aqua Blue Dental in the context of an Instagram feed.

Beyond showcasing the services they offer, Aqua Blue Dental wanted to convey their unique identity and values while speaking to their target market of young professionals. In this post we will discuss how we revitalized their Instagram feed with content.

Evergreen Assets: One of the key benefits of partnering with a videography company is the creation of photos and videos that stay in your content library forever. Our collaboration resulted in a mix of videos and stills that were repurposed across various platforms, from Instagram posts and stories to promotional materials. These assets serve as a visual representation of Aqua Blue Dental's brand identity and can be seamlessly integrated into their marketing efforts.

Lifestyle Content: Understanding their target demographic of young professionals, we tailored our approach to resonate with their audience. By showcasing scenes of young individuals working from home, on-the-go, and exploring the vibrant neighborhood of Mount Pleasant, we aimed to convey an understanding of their lifestyle. These clips were seamlessly woven into marketing videos, creating a relatable and engaging narrative for Aqua Blue Dental's audience.

Client Experience: In addressing common client concerns, we focused on capturing the sensory experience of visiting Aqua Blue Dental. From the moment a patient enters the clinic to their appointment and departure, we aimed to create a welcoming and comforting atmosphere. By highlighting the attentive care and modern amenities offered by Aqua Blue Dental, we aimed to redefine the dental clinic experience and alleviate any apprehensions that potential clients may have.

Conclusion: Through our collaboration with Aqua Blue Dental, we strived to go beyond the conventional approach to marketing. By crafting authentic brand stories, leveraging evergreen assets, and focusing on client experience, we aimed to create a lasting impression and foster a deeper connection with their audience. At Sep Nia Creative, we're committed to helping brands like Aqua Blue Dental share their unique story and connect with their audience in meaningful ways.

Interested in getting in touch about your organization’s next video production? Call us at 604 603 0454, email sep@sepnia.ca, or fill out the form below for a free consultation.